Local Listeners Tune Out Talk Radio
WASHINGTON POST -- Paul Farhi - Thursday, April 28
The big winner in the ratings released yesterday may have been WJFK-FM's "Junkies" show. The four-regular-guys-from-P.G. County program moved from morning drivetime on the defunct WHFS in mid-January to a midday slot on WJFK. Result: The Junkies more than doubled the station's midday rating, taking it from 15th during the time period to fourth among adults 25-54, behind urban music stations WHUR-FM and WPGC-FM, and soft-rock WASH-FM.
Among adult men -- their natural audience -- the Junkies were tops in the time period, with ratings shooting up 111 percent. "We're happy people are finding us," said J.P. Flaim, one of the foursome.
In fact, those numbers could be a prelude to a fat payday for the four lads, if not a wholesale realignment of Washington's morning radio market. The Junkies' contract with Infinity-owned WJFK is up in October, just a few months before Infinity will be stuck with a huge hole in its morning drivetime lineup with the scheduled defection of ever-popular morning man Howard Stern to satellite radio. Can you say Junkies in the early a.m.?
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